When fabric costs money
Before money is committed to a look
A wrong call can mean unsold stock, locked capital, and €20k–€200k+ of damage. Every team needs clear answers first:
- What does the market want this season?
- Which colours and patterns are rising?
- What are competitors already shipping?
- Has this look been produced a thousand times?
- Is this design worth producing at all?
Outcome: fewer bad production runs, faster go / no-go calls.